"What lies behind us and what lies before us are tiny matters compared to what lies within us."


                              -- Ralph Waldo Emerson

Kelley Freeman, Ph.D.


Kelley is a principal of The Align Group, an organizational psychology firm that evaluates and enhances the linkages between a company’s key components—values, mission, vision, strategy, plans, leadership, teams and skills—to ensure that it directs maximum force toward achieving its critical business objectives.  He is a Magna Cum Laude graduate (BBA Finance) of Baylor University's Hankamer School of Business, and possesses an MA in Theology and a PhD in Clinical Psychology from Fuller Theological Seminary.  Kelley and his wife Julie have three children and live in San Antonio, Texas.


Kelley’s executive and behavioral science expertise makes him uniquely suited to coach leaders from all walks of life, and to make a lasting impact on them, their organizations, and their colleagues, while accomplishing their critical business objectives.  He also helps organizations to identify, assess, and develop their talent; to create strategic and tactical plans for fast-change environments; and to form and lead teams that innovate and execute to create sustainable competitive advantage.  He is co-author of the C.O.A.C.H.™ training program that has been used to teach hundreds of business leaders how to grow their people; he is also author of the C5 Strategic Planning Workshop™ and the C5 Navigator™, powerful software that enables teams to define their long-term goals and to translate them into here-and-now plans of action.


Kelley understands the intense challenges faced by business leaders.  As President/CEO of a startup technology company, he recruited and led a team of senior executives from the healthcare industry that created a web-based medical records and transaction management company.  Kelley raised venture capital; managed investor relations; negotiated joint ventures and mergers; and directed strategy, planning, and execution of product development, marketing, sales, and service.  Under his leadership, the venture grew to over 20 states.  Kelley is also Founder/President of Jawbone Enterprises, a medical software company for long-term care institutions.  Jawbone products manage over $500 million in medical claims each year.


Earlier in his career Kelley served in the United States Air Force, on the faculty of Wilford Hall Medical Center.  His work on organizational re-engineering led to invited national presentations for the Department of Defense and the American Psychological Association, and to a grant from the National Institutes of Health.




Kelley Freeman, Ph.D.